By increasing your repeat and referring customers!

Mystery shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services. Mystery shopping – as defined by Wikipedia

When Covid -19 changed our lives and businesses started struggling to stay open it was important to connect with our existing customers and to find a way to attract new ones. Obviously all businesses had to adapt to new safety guidelines. So, given the new guidelines and less or no customers things had to change. Many businesses like restaurants and hotels had to rethink their whole business structure. Restaurants had to either add or enhance to go and curbside ordering. Hotels had to change their processes / standards on room cleanliness and eliminate their breakfast buffets. Then came the concern of training employees and making sure guidelines were being adhered to by everyone. This is where mystery shoppers can help.

Customers return and refer only when they have a quality customer experience. Mystery shoppers are professionals who come to your business to give you a fresh perspective of what your customer sees when they enter your business. Regular mystery shops to your location will help you grow your business and show you areas that need improvement.

Here is a list of 10 reasons why mystery shops are so important.

1. Reduce customer complaints
2. Cut down on employee theft
3. Products or service transactions not accounted for
4. Employees not being productive
5. Making sure employees are upselling / upgrading products / services
6. Gives you the edge over your competition drive business long-term
7. Employees not following Covid -19 guidelines
8. Lack of customer contact / unhappy customers
9. Reduce employee turnover
10. Repeat and return business

If you want want to increase revenue and bring in more customers Contact Debbie@thehartexperience.com 602.717.3271, www.thehartexperience.com

We offer customize reporting, training and marketing tips. Let us EDUCATE you and your employees on the importance of giving quality customer experiences.

First shop is always complimentary. If hotel one department.

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