How many existing customers do you follow up with in a month? Most business owners are losing revenue daily by not training their management and employees how to follow up. We all have existing customers that have bought from us previously that might need or want additional products or services if we make the effort to upsell/engage them on our other products/services. Many consumers will give their business to another company because they never heard back from the original company where they purchased. It’s so much easier to get business from existing customers then cold calling new ones. This can be done by picking up the phone or a reminder email. Let me give you some examples:
Sometimes it can be a follow up call after a current purchase and to ask your customer if they need anything else (make suggestions on specials). Think of how many additional products a person would buy if a salesperson was on the floor asking if they need help.
I used a graphic designing company to do an animated video for me and after it was completed never heard from them again. Perhaps I liked it and additional services? So much money is lost in the follow up.
Another way to add revenue during the holiday season when customers are more likely to buy is to suggest gift cards for family and friends. Also a gift card is a nice way to send a thank you for business.
Follow up is an additional way to keep in contact with your customers and drive revenue. Plus it’s a great customer experience tool…
We at The Hart Experience can show you some easy ways to follow up and suggestive sell your products and services. Contact Debbie@thehartexperience.com 602.717.3271, https://www.thehartexperience.com